[Insert Your Company's Name] Secret Formula: 30 Seconds of Video

It is so crucial to get unstuck from your daily strategy. We all know various ways to improve our marketing strategy, but it can be such a struggle to break away from the norm. We post on social media 3 times a week. Make sure to utilize our ad spend budget for the month. We host an event. We implement these tactics in hopes of new revenue opportunities or to keep our employees busy.

However, when our strategy encompasses Einstein’s famous insanity quote, “Insanity is doing the same thing repeatedly and expecting different results,” it makes it much harder to move the needle. Spending money in different ways will likely give you different results. Why do tactics like creating a video or building a new website keep moving further down the priority list? Two apparent reasons could be costs and capability. Most small businesses just don’t have the resources to invest in something just a little outside the norm.

What can we expect from doing something as simple as creating a 30 second video for our product, service, event, etc?

1. Enhanced Engagement

Videos are inherently more engaging than text or images. They combine visual elements, sound, and storytelling, making it easier to convey your message. Video content generally receives more interactions on social media, leading to greater brand visibility. Whether it's a product demonstration, customer testimonial, or behind-the-scenes glimpse, video helps create a connection with your audience.

2. Improved SEO Rankings

Search engines love video content. Including videos on your website can boost your SEO, making it easier for potential customers to find you. By optimizing your video titles, descriptions, and tags, you can increase your chances of appearing in search results. Additionally, videos can lead to longer site visits—another factor that improves your SEO ranking.

3. Showcase Your Brand’s Personality

Video allows small businesses to express their brand identity in a unique way. You can use storytelling to share your brand’s mission, values, and culture, helping customers connect with you on a deeper level. Whether it’s a quirky brand intro or a heartfelt founder story, video adds a personal touch that resonates with viewers.

4. Boost Conversions and Sales

Studies indicate that including video on landing pages can increase conversions by up to 80%. Customers are more likely to purchase after watching a product video, as it helps them visualize the product in action. By creating compelling video content that highlights the benefits of your offerings, you can effectively drive sales and grow your business.

5. Cost-Effective Marketing

With advancements in technology, producing quality video content is more accessible than ever. You don’t need a Hollywood budget to create engaging videos. Many small businesses use smartphones, basic editing software, and free online tools to produce professional-looking content. This cost-effectiveness makes video marketing an attractive option for businesses of all sizes.

6. Shareability and Reach

Video content is highly shareable, making it an excellent tool for increasing your reach. Engaging videos are more likely to be shared on social media platforms, exposing your brand to a broader audience. This organic reach can lead to increased brand awareness and attract new customers without a hefty advertising budget.

7. Educational Opportunities

Videos can serve as powerful educational tools. Whether you’re providing how-to guides, tutorials, or industry insights, video helps simplify complex information. By positioning your business as an expert in your field, you build trust with your audience, encouraging them to choose you over competitors.

8. Flexible Content Options

The beauty of video lies in its versatility. You can create a variety of content types, including live streams, animated explainer videos, interviews, and more. This flexibility allows you to experiment with different formats and find what resonates most with your audience.

How To Invest In Video Marketing

We know more video content is coming from brands popping out of the woodworks. It’s only a matter of time before video becomes an absolute norm for your marketing strategy. For a general business, a 30 second video can get you started. Implementing 30 seconds of video content each month can boost your engagement and generate more collaborative business opportunities. Get in touch with us today to talk about how this fits into your strategy.