Abbi Waxman
Abstract
Abbi Waxman, a wonderfully creative and loved author, asked us to redesign her website a few years back. We happily developed a brand identity and designed mockups to improve on her current platform and make sure the new site made her personality and voice shine through. Recently, she wanted to update the website to promote her short stories, invite people to join her newsletter, and showcase her social media presence. We set out to create new mockups for her review, which would then be turned into pages on her existing website.
Deliverables
- Brand guidebook
- UI mockups in Figma
- Webflow website
Project Summary
We started with an in-depth exploration of Abbi's brand identity and vision for her online presence. Armed with insights gleaned from our discussions, we worked to develop a welcoming space for readers and enthusiasts alike.
Design and Development Process:Our first step was to develop a comprehensive brand identity that encapsulated Abbi's unique voice and style. Through a series of brainstorming sessions and design iterations, we crafted a visual identity that seamlessly integrated with Abbi's existing brand while infusing a fresh and contemporary aesthetic. We then continued to design mockups for the new website, focusing on enhancing user experience, promoting Abbi's latest content, and facilitating interaction with her audience.
As Abbi expressed a desire to promote her short stories, invite readers to join her newsletter, and showcase her social media presence, we tailored the website's features and functionalities to accommodate these objectives. Our design team meticulously crafted each page to ensure a cohesive and intuitive browsing experience, with clear calls-to-action guiding visitors to explore Abbi's work, subscribe to her newsletter, and connect with her on social media platforms.