Cuisinart
Abstract
We collaborated with Cuisinart, a renowned kitchen supplies company, on a brand awareness project focused compelling content. With a focus on highlighting the versatility of Cuisinart's products, New Face Forward offered photography and videography services.
Deliverables
- Social and web-optimized video
- Photography
Project Summary
Objective
Our goal was to produce dynamic marketing videos that not only showcased Cuisinart's range of kitchen essentials but also conveyed the brand's commitment to quality and versatility. Through captivating visuals, we aimed to engage viewers and inspire them to explore the endless culinary possibilities with Cuisinart.
Approach
Our team conceptualized a series of marketing videos that spotlighted the creative potential of their products. From the iconic 14 Cup Food Processor to the versatile Griddler, Indoor Pizza Oven, and the Barista Bar 4-in-1 Coffeemaker, each video showcased the unique features and benefits of these kitchen essentials.
Content Strategy
Our content strategy was tailored to cater to both social media and web platforms, ensuring maximum reach and engagement across different channels. For social media, we created vertical-oriented videos optimized for platforms like Instagram and TikTok, capturing attention with vibrant visuals and concise messaging. Meanwhile, for web and product detail pages (PDPs), we designed horizontal-oriented videos that provided in-depth demonstrations and product insights.
Execution
Our team collaborated closely with Cuisinart to bring our vision to life, meticulously planning each video shoot to capture the essence of the brand and its products. From recipe development to styling and cinematography, every aspect of production was carefully orchestrated to deliver content that was not only visually stunning but also informative.