Redstone Lofts

We worked to freshen up the image of two core campus properties owned and operated by the Redstone real estate company. Redstone has two student housing complexes on the University of Vermont campus that bring in millions in annual revenue: Redstone Lofts & Redstone Commons. Both branches required brand strategy, brand development, and a logo redesign to better align the properties' images with the desires of their core demographics.

We consulted with the Redstone marketing team on renaming one of those properties (Redstone Commons, formerly Redstone Apartments) for an identity that more accurately and attractively portrayed its value to students. Despite the economic downturn caused by the pandemic, Redstone's flagship UVM campus properties prospered through 2020 with their new images.