Our Work
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Securities Training Corporation
We optimized the Securities Training Corporation's admin dashboards during a dual-pronged admin & student-side project. After a UX discovery phase, we worked with Senior Vice President John Marucco and other stakeholders to define goals for the project, including surpassing key competitors to win business from top investment banking clients. For a UX KPI, we aimed to improve the dashboard to a SUS of 68, which is the industry standard for passing UX. After that, we started the design phase which included prototyping, user flows, and user interviews.
Lake Champlain Custom Closets
In a branding capacity, we had the privilege of partnering with Cathy Armstrong, the founder of Lake Champlain Custom Closets & Storage Solutions (LCCC), to redefine her brand identity.
Vermont Be True Yoga Festival
Our team had the pleasure of collaborating with Vermont Be True Yoga Festival, an event founded by Kyla Suarez, a dedicated entrepreneur and advocate for community wellness. With a shared commitment to supporting local initiatives and fostering a sense of unity, we were thrilled to create an exclusive illustration for the festival's merchandise line.
Progression Leadership Coaching
We worked with the lovely and kind Sue Stasny of Progression Leadership Coaching, to design and develop a business website. Sue coaches tech-heavy managers who've been promoted into positions of authority due to their expertise, but who are not necessarily ready for the nuance and social hurdling implicit in leadership. When we presented the cool, calm, yet still warm and vibrant branding work to Sue, she was amazed at how it perfectly represented her personality and the ethos she aimed to convey.